The second tier of Talk Radio: Mark Levin; Laura Ingraham; Michael Medved; Dennis Prager; Hugh Hewitt; Hannity; Michael Savage; all have many good qualities, but most of them too often break the Rules for Radios.
We are asked to sit through endless commercial spots. In my small western town the spots are all made by the local business owners. They never hire annoucers, producers or composers. They start every ad by saying “HI!.” Their voices grate on this transplant from the East.
I’d rather be waterboarded than listen to that, or most of the ads on TV and radio (including that gay android that comes on NPR every few minutes).
When the actual content portion begins, we don’t want more advertising and self-promotion from the host. Being ordered to their website, or repeated hawking of their latest book, breaks the Rules For Radios, and causes disengagement by the beleaguered listener.
The connection with the listener is broken when we are treated as mere consumers shopping for products and services.
The top tier of Talk Radio is it’s inventor, Rush Limbaugh. He remains in a league all his own. Variety might be the spice of life, but Rush gets to the red meat when dissecting the Left. The spices aren’t that important.
His montages alone (where the libs all use the same words and phrases on the same day) shine the light (on loan from God) on the commies mendacious conspiracy.
The Big Guy has more content and less ads than the others. His voice is large and robust, and only pauses for effect. Others stammer (Ingraham, Prager), or sound like they are going to die (Levin).
A professional broadcaster is prefered but the rule can be suspended if the host is accomplished and offers a special brand of enlightenment, and can also make you laugh like The Great One.
One host who tramples on the Rules For Radios is Michael Savage. It’s impossible to listen for more than a minute or two without him breaking the rules. Even though I’m a Jewish Right-Winger from New York, I can’t understand how anyone but his mother could enjoy listening to Savage.
Rule # 1: Talk Radio should be live. His show is always a day late or more. Much can happen in 24 hours. When he shows up, Savage mostly hawks his books and talks about how he so great.
Rush never belittles other hosts, the mark of a gentleman. Here the name change to Savage fits for Mr. Weiner. He goes from moments of brilliance, to boring boasting. It’s a rollercoaster ride to Crazy Town.
A producer’s hand could make the shows better, but they have to
contend with the dual demands of the sponsors and the host’s large egos (a neccesary quality that must be held in check, or dealt with humorously like El Rushbo).
Medved is a solid broadcaster and the show is well done. Here it is more personal. I appreciate his dose of reality and moderation, but I identify with the Sarah Palin wing of the Republican Party. It’s more my heart than my head, but none the less, she inspires me and Moderates don’t.
The Republican Party’s great asset, Hugh Hewitt, also does a great job, but there are too many ads. Even though hosts and their staffs have mouths to feed and tuition to pay, rules are rules (for radios).
RULES FOR RADIOS BUY IT NOW!
“This seminal work will pave the way for the next stage of conservative talk radio.” The Quiet Listeners Union
Some third tier hosts just repeat the same thing over and over (Bill Cunningham) and just have authors on to sell books. Or they are motor-mouths like Jerry Doyle, or boring old men like Neil Bortz.
The solution for the lower tiers is to buy the new book Rules For Radios. Go to my website and befriend me on FaceBook, visit me at MyButt and FakeBook… follow my tweets… the book says it all and it’s halarious, RULES FOR RADIOS…
(Enough already! Right?)